Perfect shares insights on Florida's rising TechHub

Perfect shares insights on Florida's rising TechHub

We're so excited that Mike Gonzalez was asked to participate in a panel discussion at the 2016 Economic Development Forum. As mentioned in this South Florida Business Journal Article South Florida based tech executives participated in a panel discussion put on by the Business Development Board of Palm Beach County. 

The panel discussion was moderated by Brodi Jackson, co-founder of Caerus Ventures. Here is a recap of some of the answers Mike shared during the discussion. 

Startup Weekend partners with Perfect

Startup Weekend partners with Perfect

Startup Palm Beach needed a bold, striking brand design that emphasized local entrepreneurship for their 2015 Startup Weekend. So they turned to a South Florida design firm called Perfect.

What if public spaces were smart?

What if public spaces were smart?

In the article "Would you trade your privacy for convenience?" I shared my observations on brands adding convenience, building trust with consumers while removing the psychological barriers to sharing information deemed as "private". In this article I want to focus on a social experiment we conducted to discover if people would share private information if enough convenience was provided. 

Don't outsource. Partner.

Don't outsource. Partner.

Creating your digital brand experience. As digital experience designers and developers, we here at Perfect know that building a digital brand is challenging. We have seen the full spectrum of approaches, but there are two that we see over and over. Some organizations go in-house while others like to...

Google Nest for AppleTV

Google Nest for AppleTV

With Apple's announcement of tvOS, I decided to mockup a reimagined Google Nest for AppleTV. Please note that this is just a concept, and the examples shown are not intended to be "production ready". On the climate screen where you can select the temperature, I thought it would be cool to use the gesture surface of the AppleTV remote to change the temperature.

And if you haven't guessed, we design for Apple tvOS too :)

Would you trade your privacy for convenience?

Would you trade your privacy for convenience?

There things we can learn about human behavior.  Until recently there was no way to precisely learn the behavior patterns of a population demographic that took place in an offline, brick and mortar setting. These behavior patterns would help in improving the overall seamless experience for the end user. To attempt to collect this data would be taboo (in the eyes of users). With stories of how the NSA...